CeBIT in Hanover, Germany is the largest and most internationally renowned computer trade fair in the world. The catchy acronym is a little more of a mouthful in the original German – Centrum für Büroautomation, Informationstechnologie und Telekommunikation (loosely translated, Centre for Office Automation, Information Technology and Telecommunication), and as is the annual tradition, the event will be held in the Hanover Fairground. The 2017 expo will run daily from 9am to 6pm, February 24th to February 27th.
The aim of CeBIT is to provide insight into the core fields of IT, Telecommunications, Digital Media and Consumer Electronics, and the expo comprises a variety of keynote speeches, talks and panel discussions. 2017’s keynote theme is d!conomy – no limits, referring to the shift between the increasingly blurred lines between reality and possibility, and encouraging the decision makers and digital gurus of tomorrow to keep an open mind as they take further steps into this brave new world.
CeBIT has been outsourced to international territories multiple times in the past (Shanghai, Sydney, Istanbul, New York and Bangalore have all held their own version), and the title of partner country for 2017’s expo has been appointed to Japan. With over 120 different Japanese companies are expected to attend, CeBIT 2017 will provide a fascinating insight into the nation’s bleeding edge developments in all things digital. However, CeBIT will also attract exhibitors from other territories as diverse as Indonesia, Switzerland, China, India, South Africa and Australia.
Among the 200+ speakers at the event are Nolan Bushnell (founder of Atari, and the only man Steve Jobs ever addressed as boss), rising star in the field of robotics Professor Ishiguro Hiroshi, and Matt Conroy of Google.
Topics of the exhibition include Big Data & Business Intelligence (including solutions for a paperless office), Business Electronics and Intelligence, Business Security, Communication & Networks, Datacenter Infrastructure, ERP and HR solutions, the Internet of things, Marketing and Sales solutions, POS & Banking solutions, Research & Innovation, Unmanned Systems and Solutions and Virtual & Augmented reality.
The summits at CeBIT 2017 revolve around the subject headings Digital Working Worlds, Blockchain, d!conomy Healthcare and Women in Digital Business, with tickets available for single days (priced at €89) or a ticket to the full expo is available.
If you’re interested in attending all summits, exhibits, conferences and the event’s party, prepare to pay up to €1,000 for a basic ticket (though an early-bird offer is available is you snap your ticket up before the end of February). Alternatively, if you’re part of the ever-expanding global blogosphere, the Rock the Blog forum on Saturday 24th may capture your imagination. You can even apply to take to the stage and share you ideas with your peers.
To plan your attendance at the many events taking place at the Expo check out the CeBIT app, which will be available on iOs and Android just prior to the event commencing and will act as your virtual tour guide and diary planner.
If you are attached to the digital industry, be it as a manufacturer or a journalist, you owe it to yourself to attend CeBIT 2017. With so many industry leaders, movers and shakers in one location over the course of five days, wonderful things are sure to happen.